Meet Marketing Michael – your new AI colleague

With an AI colleague, you gain a team member who brings value by connecting marketing with your e-commerce. Michael's main skill is constant data analysis – from ad performance to user behavior in your online store – and automatically turning these insights into concrete actions. At WeMarket, we help you hire Marketing Michael – an AI colleague who works side by side with your whole team.

Meet Marketing Michael

Michael is the strategist who keeps a complete overview of your marketing and pushes your business forward.

He connects data across all your platforms – from Facebook Ads and Google Analytics to Klaviyo and Shopify – to see the big picture.

He's also your proactive partner, constantly monitoring performance, detecting untapped potential, and giving concrete suggestions for new campaigns and optimizations.

His real strength is the ability to turn complex user behavior data into clear, actionable insights; he knows what happened yesterday and exactly what you should do today to sell more.

With Michael, you gain a data-driven marketing strategy, optimized ad budgets, and a safe path to smart growth – 24/7.

Marketing Michael

How Michael works

Ask Michael about…

How did we perform overall yesterday, and which channels drove sales?

Which marketing channel has the highest ROAS (Return On Ad Spend) this month?

At which stage in the purchase process do we lose most potential customers?

Which products are performing best right now on Facebook and should be included in a new campaign?

What are the top 10 keywords we're closest to ranking for on page 1 in Google, where a little more SEO effort would pay off the most?

Suggest how to allocate next month's marketing budget based on current performance.

Which customer segment has the highest Customer Lifetime Value (CLV)?

Analyze the customer journey for the last 100 orders and show the most frequent touchpoints.

Assign Michael tasks like…

Pause all Google Ads campaigns with ROAS below 2 and shift the budget to better-performing ones.

Create a new Instagram retargeting campaign with last week's top 10 most viewed products.

Send me a report every morning at 8:00 with yesterday's sales, ROAS, and top 5 campaigns.

Segment all customers who bought [product category] and draft a cross-sell email campaign in Klaviyo.

Set up an A/B test on the homepage to see whether 'Free Shipping' or '10% Discount' converts best.

Build a new Facebook lookalike audience based on our highest value customers.

Generate SEO-optimized meta titles and descriptions for the top 10 category pages.

Monitor our ad account and auto-adjust budgets throughout the day to maximize results.

Start now

The hiring process

1.
Define the role: Write the job post
Before hiring, clearly define Michael's role with a job post. Specify his responsibilities across all marketing channels and set clear KPIs, such as increasing total ROAS or improving conversion rate. This ensures his work is focused and valuable from day one.
2.
Pick the candidate: Hold an "interview"
Test Michael with a practical problem that reflects your real challenges. Give him limited access to your anonymized marketing data for a short period, and ask for three concrete optimization suggestions. The conversation with your implementation partner is your interview.
3.
Seal the deal: Service Level Agreement
Michael's employment "contract" is the Service Level Agreement (SLA). Here, you define things like availability, support, and the speed of data analysis. This is also where you ensure full confidentiality and GDPR compliance for your marketing data.
4.
Integrate: Onboarding and training
The first 90 days are crucial for Michael's success. Give him access to all relevant platforms and train him on brand identity, communication tone, and your campaign history. Start by assigning monitoring and reporting tasks before letting him execute actions.
5.
Make him part of the team: Ensure accessibility
Michael should be an active part of the team, not an isolated function. Decide who can request analyses and tasks, and create a common communication channel, e.g., Slack, so everyone can easily reach and benefit from this valuable resource.
6.
Develop his potential: Hold development talks
Treat Michael like an employee who needs to grow. Hold quarterly "reviews" to assess performance against KPIs and set new goals. Software updates and access to new platforms are his way to receive "training" and continuous improvement.

Price per month

from 3,500 DKK

For this fixed monthly subscription, you get a dedicated digital colleague, working for you around the clock. A simple and transparent price while we handle all the practical work – you focus on results.

The monthly package always includes:

* Complete onboarding and integration. We make sure your new colleague is set up securely with access to all relevant systems from day one.

* Continuous “training” and optimization. We regularly “coach” and adjust your digital colleague so he’s always up-to-date and aligned with your goals.

* Technical operation and maintenance. Don’t worry about IT. We guarantee your colleague is always online, stable, and ready to handle your tasks.

* Strategic consulting. We’re your trusted advisor, helping define and adjust your colleague’s assignments for maximum value.

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Meet Marketing Michael – your new AI colleague