Achieve success with selling on Amazon.
Your products aren’t showing up to customers? Or do you want to make sure they’re visible when you start selling on Amazon? SEO is a crucial factor for success on Amazon. WeMarket are experts and can guide you to correctly start the process from step one.
SEO on Amazon is essential because it makes your products easier to find for customers looking for your type of product. By optimizing factors that influence SEO, you’ll rank better for keywords, increasing both your visibility and likely your sales.
Amazon SEO doesn’t work exactly like Google SEO, as the ranking algorithm involves fewer elements. Since Amazon is a dedicated shopping platform, the factors for sales success are different.
However, both Google and Amazon share the principle – content optimization increases both click-through rate (CTR) and conversion rate (CR). In the end, that means more sales and better ranking for your products.
There’s a lot to consider when it comes to Amazon SEO. As an Amazon agency with years of experience, WeMarket knows exactly how to satisfy the algorithm and boost your sales.
To succeed with selling on Amazon and Amazon SEO, it’s critical not to forget that Amazon prioritizes the customer experience—because this increases their revenue. Therefore, Amazon rewards sellers with the most satisfied customers.
Based on this, you must optimize your product pages so customers are attracted to buy from you. Your products must meet expectations so you receive positive reviews.
It’s crucial to structure your product data properly, so the algorithm knows exactly what is shown to the customer.
Achieve this by optimizing:
The more optimized and high-selling your products are, the better their ranking—this is a key factor in pleasing the algorithm.
You’re probably already familiar with Google SEO and the importance of top positions in the search engine. The same rule applies for Amazon. While Google is used for information, Amazon is only about sales! Most Amazon visitors are ready to buy, so if your products are at the top, sales are practically guaranteed.
In this article about Amazon SEO, you’ll discover the most important parameters to adjust and climb the category pages.
Amazon profits from product sales, and the most important ranking factor is that your products are wanted by customers. You need to offer products that meet buyers’ needs and desires, ideally of good quality and at competitive prices. If Amazon sees that your products are searched for and receive positive reviews (Read: Fake reviews on Amazon don’t work), it will place you above your competition.
When listing a product on Amazon Seller Central, Amazon asks for plenty of information: some required, some optional. Give as much detail as possible so Amazon can understand and show your product to interested parties. That’s how you increase your ranking.
To identify relevant keywords for your products on Amazon, a keyword analysis is necessary. If you already have data from Google Ads or other organic sources, you can reuse those for Amazon SEO.
As search intent differs between Google and Amazon, your Google keyword list isn’t enough. You also need to analyze data from Amazon Ads and use MerchantWords, one of the best tools for finding Amazon keywords.
When you work with Amazon SEO, we’ll quickly help you identify the most effective keywords, so you start right—even without a lot of initial data.
The first step for ranking on Amazon is finding the keywords—but what are they and why do they matter? Keywords are the words that best describe your product and are used by customers searching for exactly your product. Taking the time to choose them carefully pays off.
You can start easily by researching your competitors. Check their product pages and note what terms they use. Use those keywords in your own texts.
The above method is simple and free for discovering keywords, but…
For the best results, you need an in-depth keyword analysis using tools that show you search volume for different terms.
We use Junglescout, which shows you the number of searches for different words, as well as related terms.
These tools usually require a subscription, but if you want to always be one step ahead, it’s worth the investment.
You can always contact us—we’ll help you assess your products’ Amazon potential.
You have five bullet points to describe your product and why customers should pick you. Here you highlight the main features and how they solve the customer’s problem.
Yes, customers do read the bullet points, so take time to create compelling text.
Here’s where you use more keywords. From your analysis, you likely found more than can fit in the title. No problem! The most important go in the title, while good extras go in the bullets. Re-select and use them here.
Amazon’s algorithm considers these terms for traffic, though they’re not as relevant as title keywords. They’re still essential.
The image shows the five bullet points’ location.
Once your texts are keyword optimized, you need visual elements that attract. Good images quickly catch attention and are essential for your product page.
High-quality images build customers’ trust in what they’re about to buy. Photograph your product from various angles to show visitors exactly what it looks like. Don’t let weak images cost you sales.
You can upload up to seven images per product—we recommend using this to your advantage. You can read a detailed article on this topic here (Practical tips for Amazon images).
Make sure to use a quality camera. If you don’t have the resources, it’s worth hiring a professional photographer.
Amazon requires a different approach than Google, so a new way of thinking is needed. We know entering Amazon is a big step, but we’re here to explain everything clearly for positive business results.
When you partner with us for Amazon SEO, you always get detailed reports so you know exactly how your campaigns are progressing. For us, transparency is essential for Amazon success.
Want to know more about Amazon SEO, listing optimization, or what to look for when signing up for Amazon Seller Central? We can help!
Your success is always our priority and you’ll feel this from first contact.
If you want to invest in Amazon SEO, you can speed up your ranking using Amazon Ads. On Amazon, paid traffic and performance directly influence organic performance, as there’s no distinction between paid and organic results.
In other words, if you get extra conversions from Ads, those are reflected directly in your organic ranking. With Amazon Ads, you show the algorithm that shoppers really want your products—crucial for Amazon.
We always see good results in this direction and, combined with other SEO activities, this lays a solid foundation for your Amazon launch.
Of course, we can help you through the process. We closely analyze if this will work for you or if other methods or tools would generate better organic results.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
